John Cullen Lighting: AI Assistant

The project began as a Labs initiative, exploring how modern language models and lightweight web tooling could reduce the manual effort involved in processing customer enquiries, particularly where specifications are complex, incomplete, or unstructured.

Augmenting Expertise

The software focuses on parsing incoming enquiries, extracting relevant product details, and assisting internal teams with product matching and quote preparation. Rather than replacing expertise, the system is designed to support it, reducing repetitive tasks while keeping final decisions firmly in human hands.

Pragmatic AI

This collaboration reflects a broader theme within our Labs division: applying AI selectively and pragmatically to real operational problems. By working closely with John Cullen Lighting, the system has been shaped around actual workflows rather than theoretical use cases.

The project continues to evolve, with future phases exploring deeper integrations and expanded product handling. It stands as an example of how AI can be introduced incrementally, delivering value without disrupting established processes.

John Cullen Lighting are known for their keen eye for design and beautifully executed products. If you’re working on a lighting project, they’re well worth checking out. Visit their site →